Q. What are manufacturers demanding of coding, marking and labelling equipment and its suppliers?
A. Manufacturers are looking for machinery that is simple to operate, robust and reliable to ensure maximum uptime.
A user-friendly interface and environmentally friendly consumables are also important features.
The total cost of ownership is an important consideration as manufacturers turn to equipment that will offer them a strong return on investment as opposed to just a cheap price up-front.
Comprehensive service and back-up support from machinery suppliers is vital to ensure the current and ongoing demands of industry are met.
Q. Where is coding, marking and labelling equipment headed in the future?
A. The prevalence of barcode labelling is being driven by the likes of Coles and Woolworths.
However, laser technology is also growing in popularity and some inkjet applications are being replaced with those that use lasers.
Imaje has released its suite of third generation 7000 series lasers (xxxxprinters?) that are of particular benefit to the food and beverage sectors.
The 7031 S laser is gaining popularity both locally and globally with its ability to provide a precise, crisp laser code onto PET and other plastics without the risk of perforation.
Q. What advice can you offer manufacturers looking for a coding, marking and labelling solution?
A. Manufacturers should consider the total cost of ownership as opposed to being drawn in by a cheap up-front cost.
They should look for a company that manufactures and services what they sell to ensure complete commitment and support of the technology.
Additionally, it should be a company that invests heavily in research and development to ensure it is supplying cutting edge technology and future-ready equipment to maximise the customer’s initial investment.
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