Known for the reliable performance of its air compressors in the harshest of Australian conditions, Sullair Australia, has adopted an iconic Australian expression as part of its new public identity.
“She’ll be right mate. It’s a Sullair.” is the slogan to align the leading compressor technology group's public face.
With its industry-leading reputation, earned over 30 years of operations in the country, Sullair's new campaign will be unveiled progressively during the coming months.
The campaign will impact the company’s web site, catalogues, brochures and other technical and commercial documentation.
A feature of the Australian landscape, Sullair compressors are as familiar as kangaroos and cattle-grids to those in drilling, mining and other demanding industries.
According to Sullair marketing manager, construction and mining, Ian Tessmann, Sullair compressors are ideal for the conditions encountered at Australian sites.
“The reliability of any air compressor is severely tested by Australian settings," Tessmann says.
"Sullair compressors have a reputation for steadfast performance in the toughest environments.”
“Our support staff--located throughout Australia--frequently hear of Sullair compressors continuing to operate well after their planned replacement dates."
"The longevity of Sullair compressors speaks volumes about their suitability for heavy-duty applications in this country.”
While harsh conditions are common to most sites throughout the continent, the requirements of operators in different locations and industries vary.
Recognising this, Sullair has instituted a system of tailored service and training packages, designed to meet individual needs.
For example, some operators are equipped to carry out minor services themselves, while others prefer authorised Sullair service centres to provide a complete maintenance program.
Sullair offers a range of support and training packages to suit all such requirements.
The combination of built-in reliability, suitability for harsh environments and a flexible approach to meeting the diverse needs of operators around the country, places Sullair in a unique position.
Benefiting from Sullair’s 30 years of experience in Australia, operators can be assured that, if it’s a Sullair compressor, ‘she’ll be right mate’ .
Company background
Sullair Australia designs, engineers and manufactures a range of industrial rotary screw air compressors to complement its engineered diesel compressor products.
A subsidiary of Hamilton Sundstrand, the Sullair Australia brand is no stranger to the compressed air market, having established a strong presence in the mining, exploration drilling and general manufacturing sectors over the past three decades.
Servicing the domestic Australian markets, Sullair Australia joins the company's US, China and France operations to provide a truly international compressed air solution for its customers.
An ISO9001/2000 company, Sullair Australia is an active member of the Australian Drilling Industry Association (ADIA) and the Hire and Rental Industry Association (HRIA), remaining consistently in touch with industry to ensure it meets the most demanding of applications.
Hamilton Sundstrand is a division of United Technologies Corporation (UTC), a global aerospace and building technologies group.
Technical enquiries Ian Tessmann, Marketing Manager - Construction & Mining (Australia & New Zealand) Telephone: +61 7 3277 7111 E-mail: itessmann@sullair.com.au
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