At The Brand Protection Show from 16th to 17th September in London, 3SSimons Security Systems will present its micro colour-code system SECUTAG® and its tailor-made concepts for counterfeit protection as well as cross-industry system solutions for anti-counterfeiting and traceability.
3S Simons Security Systems offers companies from all industries reliable and legally binding counterfeit protection.
On the basis of the world's smallest micro colour-code particles SECUTAG®, individual industry solutions for protection against product piracy have been developed.
The colour-codes are accepted as evidence by international courts and serve the defense of industrial property rights. The codes are brought onto different materials via printing processes or dispenser, or they are directly mixed into the product.
They are easily integrated into all kinds of production processes and secure products directly, their primary or secondary packaging, labels and seals, documents and data against forgery.
Counterfeit protection for packaging
In the pharmaceutical and cosmetics industry, not only lifestyle medicines and health care products are being counterfeited. Life-saving pharmaceuticals are also prone to the problem.
Where the original manufacturer suffers image damage and financial losses, the effect on consumers can even be life-threatening.
The industry solution SECUPACK® protects primary and secondary packaging against product piracy. On the basis of micro colour-codes, folded boxes, tubes, blisters and sealing caps from the most diverse materials are secured against forgery.
Counterfeit-proof traceability With SECUDATA®, 3S has developed an industry solution for the continuous protection of the entire flow of goods and material.
Transport units such as pallets, boxes, EUR-box pallets and containers are unambiguously allocated to the original product.
Additionally, the solution combines the logistic advantages of different well-tried merchandise management systems with the counterfeit protection of micro colour-codes.
Both systems are conjointly applicable either onto the product directly, its primary or secondary packaging or labels and seals. The authenticity of the traceability system as well as the product itself can be verified in databases worldwide.
The industry solution SECUDOC® enables the issuing of counterfeit-proof certificates, security papers, records, contracts and plans.
Furthermore, transport documents like shipping notes and freight documents as well as papers for customs and other authorities equipped with the colour-code are unambiguously identifiable.
The colour-code is added to the transfer medium clear varnish and is applied either serially or manually onto the surface of the documents.
Counterfeit-proof textiles Counterfeited brand clothing not only implicates a loss of reputation for the original brand owner.
For the consumer, counterfeited textiles can become an annoyance or even a health risk. Inferior material quality and hazardous chemical substances might cause allergic reactions.
The product protection system SECUFASHION® protects sports and lifestyle clothing, accessories and sports shoes directly and by the use of coded security labels and polyester threads.
Labels against fraud and manipulation
Every product needs an individual protection solution consisting, for example, of security labels made of document or VOID foil, number labels or seals with overt or covert protection, for difficult surfaces, heavy climatic influences and other special applications. For all requirements, 3S offers tailor-made solutions.
Through the application of the micro colour-codes SECUTAG®, these labels acquire additional protection.
The labels as well as the product, onto which they are applied, are easily identified as original on the spot. Counterfeits and manipulations are unambiguously detected.
The Brand Protection Show offers brand owners and their advisers the opportunity to learn about different methods of brand and IP protection.
With this exhibition and a seminar program offering case studies from leading brands as well as information and practical advice, The Brand Protection Show is the must-attend event for anyone responsible for protecting a brand.
Together with many other exhibitors, 3S Simons Security Systems presents the new developments in the field of brand protection and traceability.
Interested parties can assure themselves of the protection possibilities with micro colour-codes on the ground.
The easy application of the colour-codes onto different materials via dispenser will also be demonstrated at the 3S stand.
The products from 3S Simons Security Systems can be seen at The Brand Protection Show, Olympia 2, Hammersmith Road, London W14, from 16th to 17th September 2009.
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