Wine producer, Cheviot Bridge, is confident that the growth of the Long Flat B-Pak range will continue despite the global economic downturn due to its great value for money offer.
Now available in four varieties - Semillon Sauvignon Blanc, Chardonnay, Shiraz and Cabernet Merlot - the Long Flat B-Paks contain the same quality wine available in the popular Long Flat bottles, and provide outstanding value for money with the unique, octagonal, one-litre pak selling for the same price as a 750ml bottle.
For consumers that represents 33% more at no extra cost. The company’s bid to drive growth in the Domestic and Export markets saw it break out of the confines of traditional wine packaging with the introduction of Australia’s first Tetra Pak wine packaging in 2006.
Since that time the Long Flat B-Pak has driven incremental sales of the Long Flat brand, with growth of 30 percent per annum.
The launch of the Long Flat B-Paks also created a new category in the Australian wine industry; bottle quality wine in a convenient packaging format.
With no glass, the lightweight Long Flat B-Pak is easy to carry and store, pours well and is shatter and tamper proof, eliminating the risk of breakage - a benefit for both consumers and retailers.
Weighing less than bottled wine, the B-Pak is also easier to handle and stack. The environmental credentials of the Long Flat B-Pak are also impressive as they reduce:
- Packaging waste by 90%
- Greenhouse gas emissions by 75%
- Energy requirements by 50%
Long Flat has been a strong industry performer for more than 40 years, making it one of the most enduring wine brands in the Australian market.
The success of the brand has been built on consistently delivering good quality, value for money wine.
“When we announced that we would be offering one of the company’s strongest performing wine brands in the new B-Pak format, there was some skepticism,” says Maurice Dean, Managing Director of Cheviot Bridge.
“However, with the changing landscape of the global wine market, we recognised that innovation was the only solution to remain relevant to consumers.”
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