The Australian Institute of Packaging (AIP) will once again hold its highly successful National Technical Forums alongside AUSPACK on Wednesday the 17th and Thursday the 18th of June 2009.
The theme for the two-day event will be Packaging MEGA Trends and will focus on key trends within the packaging industry.
With over 300 people expected to attend over the two days the forums are a must-attend on the 2009 calendar. Packaging Magazine has collaborated with the Australian Institute of Packaging to identify the Packaging Mega Trends of 2009.
Some of these include:
- Sustainability
- Bioplastics versus traditional plastics
- In store Merchanidising
- Private Label
- Openability
- Surefresh Carton technology
- Contract Packaging
Over the next five weeks, www.packagingmag.com.au continues a special focus on each individually.
Packaging Mega Trends-Surefresh carton board technology
Both carton and corrugated board offer an environmentally friendly, cost effective, light and yet strong packaging material option for the packaging of goods.
New material and manufacturing processes are continually being developed to help deliver innovation in the fibre packaging arena, ensuring that these packaging solutions will remain the most practical packaging format for many decades to come.
According to National Development Manager, Amcor Fibre Packaging George Ganzenmuller FAIP, Amcor’s latest material innovation is a family of functional laminates known as SureFresh®.
Through the use of tailored high performance, ultra thin film/paper laminates, the SureFresh® materials deliver greatly improved packaging solutions, offer cost effective bulk tray options and a generational shift in point of sale product presentation.
“The new laminates offer unparalleled water resistance and are FDA Food Contact Approved with the packaging solutions still able to be recycled through the standard corrugating waste streams,” Ganzenmuller says.
“Traditional functional laminates have consisted of a paper/film/paper construction and offered considerable performance improvements over standard kraft and recycled papers.”
Ganzenmuller believes SureFresh® is therefore the most cutting edge technology available. “It utilises a thin, glossy, water proof, scuff and tear resistant film/paper laminate to deliver an attractive material option which also has low elasticity to assist in minimising base sag in tray solutions,” he explains.
“As the packs have an external surface made from film, no special inks or adhesives are required.”
Standard Surefresh® laminates are available in black and white. However, through the use of high quality film printing processes, Amcor has just launched an innovation known as Photo SureFreshTM.
“High quality photographic quality artwork can now be applied to the film and is sealed within the laminate structure protecting the print and producing a high quality, high performance structure ideal for premium products in harsh environments,” Ganzenmuller says.
“Surefresh delivers a quantum improvement in packaging performance, robustness and presentation. It also allows for substantial reduction in total materials required to fulfil a given application."
"It delivers tangible benefits in the delivery of goods through the supply chain and can be tailored to deliver clear product differentiation at the point of sale."
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