The new 475ml Omo Small & Mighty®, manufactured by VIP Packaging, has cleaned up at this year’s Australian Packaging Awards, scooping gold for the Sustainability Award, Packaging the Brand Award, and topping off the night with the celebrated Best of Show at the annual awards dinner held on 9 October at the Grand Hyatt in Melbourne.
The 475ml Small & Mighty® bottle which replaces the larger 1.4L Omo bottle, stole the show because of the significant advance in environmental considerations it demonstrates and subsequent brand value created.
The new format uses 50% less packaging than the original pack but delivers the same number of washes per bottle as the former design.
Because the bottles are smaller, over 32 tonnes in cardboard packaging are saved and 62% fewer trucks used to transport the same number of washes to store per annum.
Omo does not contain phosphates and has significantly lower sodium levels compared with other laundry products.
The surfactants (or cleaning agents) used by Omo are readily biodegradable, making it better for grey water usage.
Tony Girgis, GM Plastics at VIP Packaging, says this is a superb result for all parties involved - brand owner Unilever, manufacturer VIP Packaging and labeller, Le Mac.
"We are particularly proud of this result at VIP Packaging," Girgis says. "Our vision is all about shaping tomorrow - helping people to make sustainable choices."
"The Small & Mighty® product encapsulates these values and we look forward to supporting more FMCG and niche brands as they continue on their own path to sustainable packaging."
Michelle Katz — Omo Marketing Manager says the company was thrilled with the two awards but the Best of Show win is the icing on the cake.
Katz says it is time for the big players in Australia’s retail market to take steps towards a more sustainable future.
"Omo Small & Mighty® is an easy way for consumers to reduce their impact on the environment and encourages other brand owners to work with their packaging suppliers to develop packaging that utilises ‘green’ design principles — such as lightweighting, improved pallet utilisation for more efficient transport and using recyclable materials," she says.
"It’s clearly what consumers are now looking for and it has paid off for us!"
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