At a recent ceremony in Melbourne, the Hon John Brumby, Premier of Victoria, opened an Australian and world first High Pressure Processing (HPP) facility for the manufacture of fruit products.
Donny Boy Fresh Food Company manufactures Preshafruit (R) juices and fruit for retail, food service and industrial applications. HPP fruit, juice and other foods are pressurised cold for freshness (not heat pasteurised).
This means fresh taste, colour, texture, nutrition and smell are retained in foods whilst delivering a product with an extended shelf life.
All product development of the Preshafruit products and initial commercial production was undertaken at Food Science Australia’s (FSA) Innovative Foods Centre, a joint venture between the Victorian Government and CSIRO.
The Donny Boy team utilised a pilot HPP machine opened by Mr. Brumby at Food Science Australia in September 2004 in his role as Minister for State and Regional Development and Innovation.
Donny Boy Founder and Managing Director Andrew Gibb is full of praise for the Innovative Foods Centre at Food Science Australia.
”There is no doubt we would not be opening this factory today if small start up companies such as ourselves could not access the world leading facilities at FSA to develop and trial our new innovative product concepts,” Gibb says.
Donny Boy’s flagship Preshafruit (R) juice contains 100% fruit with no preservatives, added sugar, sweeteners or colours. The juice contains twice the Vitamin C and twice the antioxidants of regular juice and comes in an innovative triangle shaped bottle.
Each 350ml Preshafruit apple juice contains the juice of four apples and 200% of the daily recommended dietary intake (RDI) of Vitamin C.
Preshafruit (R) juices are 100% Australian made and owned, use almost exclusively Victorian fruit and are available in all Victorian and NSW Woolworths/Safeway stores.
Donny Boy also undertake contract HPP for food manufacturers such as Farm Pride who have achieved a 10 fold increase in the shelf life of the egg and mayonnaise sandwich fillings they supply to food service clients.
The juices have already received international acclaim with exports underway to Singapore and Hong Kong. Export to Japan, the United States, Canada and Europe will commence shortly.
The Donny Boy Fresh Food Company prides itself on innovation and already has achieved a number of world firsts.
It is the first company in the world to manufacture HPP fruit for the dairy industry and single variety HPP juices.
Donny Boy is also the first company to achieve HACCP (Hazard Analysis and Critical Control Points) and Australian Certified Organic certification for the manufacture of HPP fruit juices and fruit preparations.
Gibb announced at the launch that the company has begun discussions with Simplot with the view to establishing a range of HPP products in the Australian Foodservice Market.
In another innovation Gibb also announced that to fund the company’s expansion Donny Boy was listing with the Australian Small Scale Offerings Board (ASSOB), which is Australia's largest unlisted securities platform that showcases investment opportunities in high growth unlisted companies.
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