In a bid to draw attention to the eco-impact of the print industry and build awareness of environmental issues for printers, Heidelberg has committed to offsetting the carbon emissions it generates at this year's PacPrint exhibit.
The company's PacPrint exhibit is calculated to generate just under 60 tonnes in carbon emissions. This takes into account set up, running and dismantling the exhibit.
By comparison, the average Australian generates approximately 20 tonnes of carbon emissions each year(1).
“We have calculated the carbon emissions for our exhibit and will make an investment to CO2 Australia(2) to offset 100% of these emissions," says Alastair Hadley, General Manager for Sales, Product Management and Marketing for Heidelberg Australia/New Zealand.
"CO2 Australia is the largest provider of dedicated carbon sink plantings in Australia and its carbon sequestration program involves establishing long-term plantings of Mallee Eucalypts for the purpose of generating carbon offsets."
"We feel that any activity which puts more trees into the ground is an appropriate way to offset activities from the print industry,” Hadley says.
“We acknowledge that print will always generate emissions. However, through a clever combination of environmental awareness, technology, and production process efficiency, we believe the print industry can stand proud as a leader in environmental awareness and protection.”
For the past decade Heidelberg has been very active in developing technologies and processes designed to minimise emissions from print production activities, enabling its customers to operate their factories in the most sustainable way possible.
(1) Source: Based on a study by the University of Sydney’s Centre for Integrated Sustainability Analysis, and as published online at: http://www.energysave.energyaustralia.com.au/carbon_emissions__and__you/learn/3.0_your_emissions/your_emissions
(2) CO2 Australia: www.co2australia.com.au
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