Fonterra Canpac has been awarded the Supreme Awards at the 2010 New Zealand Pride in Print Awards for its metal baby food can, Nutricia Karicare Gold Plus 1.
According to the print plant manager Greg Wardrop, while the can has earned international recognition from customers in tough global markets, its other major success would be to restore morale at the Hamilton plant that suffered a fire earlier this year.
“The fire closed down our production and was a very hard blow to take. This win will help us rebuilt that department and come back stronger. We have had a tough year but this will make us more determined to come back,” Wardrop said.
Pride In Print chairman and senior judge Scott Porter said that for any packaging to succeed in the global arena, it had to be outstanding
“There is a huge emotional attachment in the relationship between mother and baby and that is reflected in the relationship between the product and its packaging. This is a super-tough market for a packaging printer to make an impression,” Porter said.
In a testament to the collaborative spirit within the New Zealand print industry, Mr Wardrop paid tribute to competitor NCI Packaging who had come to the aid of Canpac while its production was disrupted.
As well as winning the Supreme Award, the Nutricia Karicare also won the Packaging Category, where it came up against entrants in flexible packaging, carton board and corrugated board, metal and other types of packaging.
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